There are teddy bears, and then there are Steiff bears. For generations, these charming companions have captured hearts around the world, standing as the ultimate symbol of quality, history, and craftsmanship. From their humble beginnings in Germany to their status as the most sought-after teddy bears on the planet, Steiff has built a reputation that no other maker can match.
At Gigi’s Dolls, we’ve welcomed collectors through our doors since 1981, and Steiff bears remain some of the most beloved pieces that pass through our shop. If you’ve ever wondered why these bears inspire so much devotion, this guide is the perfect place to begin.

The Legacy of Steiff
The Steiff story begins in the late 1800s with Margarete Steiff, a determined seamstress who turned a simple pincushion design into a world of stuffed animals. In 1902, her nephew Richard Steiff designed the first jointed teddy bear, and the world took notice. Within a year, Steiff bears were being exported internationally, sparking the global teddy bear craze that continues today.
Why the “Button in Ear” Matters
One of Steiff’s most enduring symbols is its tiny button in the ear. First used in 1904, the button wasn’t just decoration, rather it was a way to guarantee authenticity at a time when imitations were flooding the market. Over the years, the design of the button and accompanying tags has changed, but for collectors, spotting that little button is still the first step in confirming a true Steiff.
Recognizing the Eras of Steiff Bears
Early 20th-Century Originals
The earliest Steiff bears, produced from 1902 through the 1930s, are some of the rarest and most valuable. These bears often have long mohair fur, elongated snouts, humped backs, and shoe-button or glass eyes. They were made to last, but because of their age, finding one in excellent condition today is like discovering buried treasure.
Mid-Century Classics
The mid-20th century brought both challenges and creativity for Steiff. Materials were limited during World War II, but the company quickly bounced back, creating new bears that reflected post-war optimism. Bears from the 1940s through the 1960s often have simpler designs but still carry the hallmarks of Steiff quality.
Modern Creations
Steiff has never stopped innovating. From anniversary bears to limited-edition collaborations, today’s Steiff releases are designed to appeal to a new generation of collectors while honoring traditional techniques. These modern pieces are easier to find in mint condition and often come with certificates and boxes that make them stand out in any collection.
Why Steiff Bears Are So Collectible
Every Steiff bear, whether made a century ago or last year, is crafted with remarkable attention to detail. High-quality mohair, jointed construction, and carefully hand-sewn features ensure each bear has its own character. Even in a lineup, no two are exactly alike.
The Role of Rarity
Scarcity plays a major role in Steiff’s collectibility. Early bears or those produced in very small batches have become highly prized, with some commanding incredible prices at auctions. But even more recent limited editions hold strong value because of Steiff’s reputation for excellence.
A Connection That Lasts
Perhaps the most important factor is emotional. Steiff bears are often tied to personal stories—childhood companions, heirlooms passed down through generations, or the thrill of finally finding a long-sought-after bear. For many collectors, the memories attached to their Steiff are just as valuable as the bears themselves.
Tips for Collecting Steiff Bears
When you’re examining a Steiff bear, the first thing to look for is the button in the ear. Depending on when the bear was made, the button might look slightly different, but it should always be there along with a fabric tag. Other signs include the quality of stitching, the feel of the mohair, and the overall construction.
Keeping Your Collection Safe
Steiff bears deserve to be cared for. Displaying them away from direct sunlight helps prevent fading, while keeping them dust-free ensures their mohair stays plush and vibrant. Many collectors use glass cases or special shelving to show off their bears while protecting them from damage.
Where to Find Steiff Bears
Finding the right bear can sometimes feel like a treasure hunt. Antique shops, auctions, doll and teddy shows, and specialty retailers like ours are the best places to look. At Gigi’s Dolls, we make sure every Steiff we offer is authentic, so our customers can focus on finding the one that makes their collection feel complete.
Steiff at Gigi’s Dolls
Step into our shop, and you’ll find Steiff bears alongside other beloved animals from the brand. Each bear is ready to charm a new collector. From well-loved vintage treasures to pristine limited editions, our shelves are always changing, which makes every visit a little different.
We’re more than just a shop. Over the years, we’ve connected with collectors through doll and teddy bear shows across the country, and we’ve even hosted the NADDA Doll Show here in Chicago. Being members of UFDC and NADDA allows us to stay closely connected with the collector community, keeping us up to date on the pieces people are most excited about.
Helping You Find Your Bear
For us, the joy is in the journey. Whether you’re searching for a specific Steiff to complete your collection or looking for your very first one, we’re here to guide you. With decades of experience and a true love for what we do, we can help you discover the bear that feels like it was made just for you.
Contact Gigi’s Dolls at 773-594-1540 today or visit us online for more information. We’ll help you find the next addition to your Steiff collection or help you start one!