When people think of Steiff, the first image that usually comes to mind is the little button shining in the bear’s ear. It’s a detail so iconic that collectors all over the world rely on it as a sign of authenticity. But there’s more to Steiff’s tagging system than just the button. Over the years, the company has developed a clear system of buttons and fabric tags that tell us not only that a bear is genuine, but also when and why it was made.
At Gigi’s Dolls, we’ve seen how exciting it is for collectors to learn what those tiny details mean. Sometimes, a quick look at a button or tag can reveal a bear’s history, making it even more special to own.
The Birth of the “Button in Ear”
A Mark of Authenticity Since 1904
In the early 1900s, as Steiff bears were gaining worldwide popularity, imitators tried to copy the look. To set their creations apart, Steiff introduced a simple but brilliant idea: a metal button in the left ear of every toy. That little piece of metal quickly became a guarantee that you were holding a true Steiff.
How the Button Changed Over Time
The earliest buttons were plain, but they soon began to carry the Steiff name. Through the decades, the style of lettering and the materials used changed, which is why collectors today use buttons as one of the best tools for dating a bear. A block-letter button might place a piece in one era, while a script button might point to another. It’s like reading a time stamp written in metal.
The Role of Ear Tags
Yellow Tags: Everyday Production
The yellow ear tag is the most familiar. It’s used for Steiff’s standard production animals and includes details like the company name and, in more recent years, product numbers. For most collectors, this yellow tag is the steady assurance that the bear in their arms is 100% Steiff.
White Tags: Limited and Numbered Editions
White tags signal something more exclusive. These tags are reserved for limited editions, often with numbering that tells you exactly where your bear falls in the run—for example, “145 of 1,000.” White-tagged Steiffs are especially desirable, not just because of their quality but also because of their rarity.
Other Special Tags
Over time, Steiff has occasionally used different tag colors for themed collections or special lines, such as soft pastel tags for baby animals. While they may be less common, they add another layer of charm and help collectors understand the context of each release.
Model Numbers and Codes
Modern Steiff tags often list a model number, making it easier to cross-check a bear against catalogs or collector references. Some even include barcodes for simple identification. For those new to collecting, this makes verifying authenticity much less intimidating.
Edition Sizes and Numbering
On limited editions, you’ll also find edition sizes listed directly on the tag. Knowing that your bear is “35 of 500” adds a sense of exclusivity and helps protect its value long-term.
Why Tags Matter So Much
Proof of Authenticity
For collectors, having the original button and tag is the best way to be sure a piece is genuine. A Steiff without its tag can still be wonderful, but the presence of those identifiers gives peace of mind.
Clues to Age
Buttons and tags aren’t just proof—they’re also a timeline. By comparing a bear’s tag design or button lettering with known styles, collectors can often figure out exactly when the bear was made.
Added Value
Collectors know that a complete bear—with button, tag, and sometimes original box—will always command more attention and higher value than one without. It’s not just a detail; it’s part of the bear’s story.
Caring for Buttons and Tags
The fabric around the ear where the button is attached can wear down over time, so it’s best to handle Steiff bears by their body rather than by their ears or tags.
Thoughtful Display
If you’re displaying your bears, keep them out of direct sunlight to protect both their fur and their tags. Tags, especially older ones, can fade or become brittle if exposed to too much light.
Keeping Extras Together
For limited editions, it’s always a good idea to keep the box and certificate alongside the tagged bear. These extras complete the package and add another layer of authenticity.
Steiff Tags at Gigi’s Dolls
When Steiff bears come into our shop, the first thing we do is check the button and tag. It’s amazing how much those small details can reveal about a bear’s journey. We love helping customers decode their Steiff pieces, whether they’ve brought in a family heirloom or are browsing our shelves for their next treasure. The tags may be small, but they tell some of the biggest stories in collecting. Contact Gigi’s Dolls at 773-594-1540 or visit us online for more information and to learn more about the Steiff Bears we offer.
